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Game Taco has officially changed its name to WorldWinner, signifying its focus on its biggest brand for publishing games for the skill-based games category.
With over 20 years of loyal players, WorldWinner aims to continue its legacy as the preferred platform for skill gaming. The rebrand comes at a time when skill-based games account for more than 13% of the total mobile games market. Players can place wagers in skill-based games and win real money, but it’s not considered gambling in 41 states because of the focus on skill instead of random luck.
Sony sold WorldWinner to Game Taco in 2021 for “eight figures.” The Worldwinner side of the business — its consumer gaming service — is based in Henderson, Nevada, and it is the most recognized and trusted skill games technology platform and brand, said Nancy MacIntyre, CEO of WorldWinner, in an interview with GamesBeat.
People like wagering on skill-based games.
“WorldWinner has been around for almost 25 years. And it used to be part of Sony GSN,” MacIntyre said.
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And then 2.5 years ago, Sony sold the business to Platinum Equity, which rebranded the company as Game Taco with the idea there would be The WorldWinner direct-to-consumer brand and then the Game Taco white-label business with the first partner being FanDuel. The platform included matchmaking services and more.
“It made a ton of sense, but as I came in and recognized that WorldWinner was really a dominant brand and skill gaming was well-known to users. There have been over 34 million people that have played the games. And it just seem obvious that we should really turn it back to the brand that people know.”